A large percentage of the NCDA's clients are visitors to Ireland and the Association plays a vital role as ambassadors for the country, portraying the positive side of Ireland, its people and its culture.

Regular clients include Governmental guests, trade delegations, the diplomatic corps, top business people, industrialists and VIPs.

NCDA members, therefore, perform a key role in the tourism industry and are also regularly called on by Government Departments and agencies to service their client list needs in a professional, positive and welcoming manner as truly befits a leading Western European economy.